Every competitor blog eventually says “take photos.” Few say make it a habit on the job, because that is operations, not a content calendar. The before shot is also how you win disputes. The after shot is how you get the next job.
Shoot like it is evidence
- Before — the failed unit, the leak, the panel, the mess. Wide enough to know the room.
- After — same angle if you can. Wipe the fingerprint off the new equipment.
- On the invoice — so the customer sees what they paid for. Collect on site.
- On social / Google — branded card, shop name, phone. Social Boost.
Privacy and permission
- No kids, no mail with a name, no obvious house number if the customer is twitchy.
- A simple yes on the driveway is enough for most residential work. If they say no, the photos still belong on the *invoice*.
- Commercial sites may forbid photos. Ask once. Do not sneak.
Where they go
Same-day when to post. Google Business Profile album. Instagram. Facebook. Then stop. You do not need six more networks.
This is also HVAC, plumbing, and electrical marketing that costs nothing but 20 seconds on site.
Phone or camera?
Phone. You already have it. Clean the lens.
Should I watermark everything?
Shop name on the card is enough. A giant watermark over the equipment looks like you are afraid of the photo.
